About Deb

Writing that solves your content problems

Whether you need a newsworthy blog post, compelling sales brochure content, incisive article, or website content that boosts your search engine visibility, I’ll respond to your writing needs with professionalism, creative thinking, and attention to your budget and deadline.

I’ve worked exclusively in a freelance writing capacity since 2017, after having devoted more than 20 years to work as a journalist, web content specialist, award-winning copywriter, and creative director.

When you hire me, you benefit from my depth and breadth of experience in writing long- and short-form marketing content and copywriting for ad agencies, magazines, online media platforms, and clientele in higher education, entrepreneurship, business, marketing, health, and the food industry, among others.

My professional content marketing writing and copywriting services include:

  • SEO web site content
  • Landing page content
  • Blog posts
  • Feature and thought leadership articles
  • Sales emails
  • eBooks
  • Lead generation content
  • White papers and case studies
  • Infomercial scripts
  • Advertorials
  • TV and radio spot scriptwriting
  • Print ad content
  • Public relations writing

If you need writing for another format not listed here, please ask.

Writing that makes your job easier

I am well acquainted with the day-to-day demands that marketing and creative directors, editors, and business owners face. Among many other marketing concerns, you need high-quality, on-the-mark content that is delivered well in time to meet your deadlines.

Therefore, I make it my job to be responsive and easy to work with. I want to understand your business objectives, and I approach that intention with a full comprehension of the marketing activities and processes that drive profitability.

I understand brands and their interconnection with the promotion of companies, products, and services in a competitive marketplace.

I understand marketing and advertising campaigns and how they utilize creative concepts and messaging to engage, motivate, and build brand recognition for your audience.

When writing, I apply all this knowledge to produce work that creates a meaningful and lasting bond with your target readership.

I’ve also been fortunate to win many marketing and advertising industry awards for my writing.

I live and work in Pittsburgh, Pennsylvania, USA.

When we work together, my time is devoted to:

Researching and scrutinizing the nuances of your article topic or your brand…understanding what makes your product or service unique.

Analyzing your ideal audience or prospects…how they think, what their interests or pain points are…discerning how your publication, product, or service solves their problem.

Meticulously crafting original content that engages and excites your audience…drives responses…moves your marketing needle in the right direction.

Back to top