About

About

Deb is a former journalist and higher education marketing writer turned copywriter.

Based in Pittsburgh, PA, she writes about education and entrepreneurship topics.

About

Journalist. Content Writer, Marketing Copywriter, Content Strategist.

Working with Higher Education, Business, and Sustainability Pioneers Everywhere

The Education space and business are evolving at the speed-of-light, and that means a lot of opportunity, but also a lot of competition. 

As a writer, I believe there’s never been a more exciting time. It’s work that requires constant learning, adapting to new ideas and technology, and combining strategic and imaginative thinking to produce work that creates big impact for clients.

The reward for me is working with leaders in their fields, telling their brand stories, attracting the interest of ideal prospects, and helping to fill seats and build revenue.

How did I end up here and where am I going? Read on…

Sometimes you need to ask yourself: What don’t I want to do?

From the time I learned to read, I began writing. It was an obvious passion that never waned as I grew up, but sometimes you find yourself taking detours before you get on the right path.

My very first job: A stint as a bus girl in an Italian restaurant. From there, a year in a garment factory while I finished my college degree.

While we all need food and clothes, I knew I had to take the plunge into work that really mattered to me.

I started by building a solid writing foundation as a journalist. Then I made the switch to teaching university-level writing and communications. Next it was a deep dive into in-house agency copywriting, marketing and web content work.

After years of experience as a writer in these different environments, I understand the challenges of marketing professionals. I know what it takes to produce writing that hooks interest, gets read, and triggers action.

While I specialize in writing for the higher education, business/entrepreneurship, and sustainability/CSR spaces, all of my experience has led me to become very versatile at writing well about almost anything.

When we work together, my time will be devoted to:

  • Scrutinizing the nuances of your brand and what makes your product or service unique
  • Studying your ideal prospects, how they think, and what they’re struggling with
  • Meticulously crafting the original content, headlines, and calls-to-action that will seize attention, drive responses, and move your marketing needle in the right direction

Ready to talk about the details?

If you’re a Marketing Director, Creative Director, or Admissions VP who wants to enhance the authority and presence of your brand, who needs quality leads, and wants a results-focused writer who can save you time and help you reach your marketing goals, please get in touch.

Ready to talk about the details?

If you’re a Marketing Director, Creative Director, or Admissions VP who wants to enhance the authority and presence of your brand, who needs quality leads, and wants a results-focused writer who can save you time and help you reach your marketing goals, please get in touch.

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