Written to promote the University of Pittsburgh’s new Katz-UPMC Executive MBA in Healthcare program and drive enrollment, four specialized briefs were created for dissemination to media outlets. Content was developed from research conducted by members of the program’s first graduating class and their end-of-program practicum presentations. Katz Executive MBA programs are a premier path for established professionals and rated among the world’s best by the Financial Times and The Economist.
Joseph M. Katz Graduate School of Business, University of Pittsburgh
Type of Work
Public Relations and Program Promotion Writing